Fran Chan

about
contact










































Keep going
down











































there’s nothing here



































ok, 

now 

you 


are 



entering


 

a 






black








hole







































it's getting 


                                            











deeper






















caution 
time warp







































































I’m afraid to tell you that at this point, there’s no return


















































happiness  

















               
    










                                                           








                       











                                  

happiness

                                 












                                                       















               










                           


















everything ends here, please, 
go back to the happy face 

    









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Copamex Redesign Packaging Bond Papers

Brand: Copamex
Agency: Caja Negra
2019

Copamex is one of the most important Mexican brands in terms of paper production. Bond, which is the paper used for offices, printers, and daily use has three different categories: ECOBOND, FACIABOND, and VISIONBOND.
Each category has its characteristics for different types of uses. 
In this project they wanted to re-design the three different Bond packaging, creating a new visual communication to identify each category based on an element that differentiates each type of paper based on the specific characteristics creating a visual impact in physics stores.